Contacts come in all shapes and sizes, with all sorts of information. While gives users a home for typical details about a contact, along with their activity, there’s always other, specific data that users want to keep track of. And now they can. now includes Custom Fields, allowing organizations to define, import, search and view specific nuggets of information about contacts that isn’t included in our standard field.

For instance, political organizations may want to store Voter ID number, Congressional district and state legislative districts.

Non-profits may want to specifically track a donor’s stage in the development process or specific interests.

Sales-based organizations may want to track details about leads.

Now, all of these situations — and countless more — can be handled in